Spectra AI
Spectra AI answers questions from your live data, drafts the reply and writes the advert. It works within your team's permissions. Every plan includes it, with more from Professional.
Answers vehicle queries & drafts portal specs
Looks up layouts, berths, MTPLM, and options live, and writes verified forecourt copy in your tone.
Drafts replies from thread & customer history
Reads the CRM thread, fills quote and payment links, and prepares the reply. Never sends without your review.
Extracts invoices & registration data
Reads supplier invoices, V5Cs, and build sheets to create inventory and ledger records with zero manual retyping.
Automates handoffs & service alerts
Monitors workshop schedules, triggers consented follow-ups, and surfaces warranty expiries when conditions are met.
Ask about your dealership in plain English and get answers from your live data.
The assistant works through around 70 tools, from CRM and stock to workshop and finance. It acts when you ask, using only the tools your role allows.
It only uses the tools your role allows, and it acts only when you ask.
Draft or refine a reply grounded in the email thread and the customer's record.
Click "Draft with AI" and an agent reads the thread and the CRM, then writes the reply. Quote and payment links arrive as placeholders you fill with one click.
It never sends. Send stays blocked until every placeholder is filled, and you press it.
Needs a connected Gmail, Outlook or IMAP mailbox.
Advert copy, SEO metadata, social posts and a price rationale for any vehicle in stock.
Content Studio writes from verified catalogue specs, the manufacturer's own specification, analysis of your photos, your own notes and market comparables. You review, edit and save.
Nothing is kept until you save it.
A campaign email from a short brief.
Spectra asks a few clarifying questions, then generates the email in your branding. You edit it in the block editor before anything is sent.
Window cards, order forms, job cards and letters, designed from a prompt.
A wizard generates a template, and the visual designer can create or restyle a whole design from a description. Upload a Word document and Spectra converts it into a template.
Turn an invoice, remittance, job sheet or manual into the right record.
Upload a PDF or a photo. Spectra extracts the data and shows you everything to check and edit. It recommends one of 19 actions and runs it when you approve.
The action runs only when you approve it.
Document Import lives in Data Hub.
Describe a workflow in plain English and get it built on the canvas.
Spectra turns your description into a workflow, asks a question when something is ambiguous, and checks its own work, trying to repair problems. Refine an existing flow the same way.
New workflows save as drafts. A person switches them on.
Spectra suggests the next move, and your team decides.
Switch them on in settings. AI Suggestions look at new contacts, part-exchange and booking requests, and churn risk changes, then suggest a next step. Managers review them.
Spectra spots things worth a look and flags them. Your team decides what to do.
Upload an owner's manual and Spectra pulls its specs into your catalogue.
Spectra pulls out MTPLM, MRO, berths, axles, dimensions, warranty terms and service intervals. You check what it read, and it only fills empty fields, so nothing you entered is overwritten.
Fills empty fields only.
Better shop listing descriptions, with the claims checked against your source.
Rewrite improves a store listing's wording. A second AI pass checks its factual claims against your original and flags what it cannot support. Format only restructures.
Any claim it cannot support is flagged for you to fix. You apply the result.
Technicians start the check already knowing the vehicle's history.
Before an inspection, Spectra summarises the vehicle's known issues for the technician. Walk-round videos are transcribed with a caravan-trade vocabulary and summarised for the service advisor.
Connect your own AI agent to Spectra, with the access you choose.
Spectra's MCP server gives MCP-compatible agents 80 tools across 13 areas. Agents sign in with OAuth 2.1 and never get more access than the person who signs them in.
Store descriptions drafted by an agent wait for a person to approve them.
AI inside your dealership should earn trust like a new member of staff. It should do what it is asked, stay within its role and leave a record.
AI Suggestions record a suggestion and stop. The mail agent waits for you to press Send. Document Import runs an action only when you approve. New automations start as drafts.
The assistant only has the tools your role allows, so a salesperson's assistant cannot record a payment. Agents connected over MCP only see the tools their granted access allows.
The assistant acts only when you ask it to. An email goes when you press Send, and an imported invoice becomes a record when you approve it.
Calls an agent makes over MCP go into an audit log that tags each entry as agent, human or system. Mail drafting outcomes are logged, and assistant conversations are saved.
When Spectra rewrites a shop listing, a second pass checks its factual claims against your original and flags what it cannot support. Content Studio works from sources you can see.
Yes. The assistant, mail drafting and Content Studio are included from Starter, with the marketing email and document builders, and there is no AI add-on to buy. Professional and Enterprise add Document Import (including spec extraction from owner's manuals), AI Suggestions, the automation builder and agent access over MCP. AI use is subject to a fair-use policy.
No. AI Suggestions only record suggestions. The mail agent never sends an email. Document Import runs an action only when you approve it, and new automations save as drafts until someone activates them. The assistant acts when you ask it to, using only the tools your role allows.
No. It works within the permissions of the person using it. The assistant only gets the tools your role allows, from the eight roles and 51 permissions in Spectra. An external agent only gets the tools covered by the access you grant it, and never more than the person who signs it in.
No. Customer data is never used to train AI models.
AI can make mistakes, so Spectra shows you its work before it counts. Document Import shows every extracted field for you to check and flags totals that do not add up. Mail drafts wait for you to send them. Listing rewrites get a second pass that checks their factual claims against your source, and Content Studio works from verified catalogue specs, the manufacturer's own specification, your photos, your notes and market comparables.
Spectra runs on leading AI models. It uses Spectra's own platform key by default, so you do not need an AI account or key of your own.
Not in the chat sense, and we are careful about the difference. Valuation is market intelligence: comparables from real listings, with price bands and a confidence score. We are just as careful elsewhere: customer lifetime value scores and VHC pattern detection are rules-based, and call transcription comes from your 3CX phone system.
MCP (Model Context Protocol) is an open standard for connecting AI agents to software. You do not need it to use Spectra AI. It is for teams that already work in an MCP-compatible agent and want it to look things up and get work done in Spectra, with access you control. It comes with Professional.
No. The chat widget on your website puts customers through to your team in Spectra's live chat inbox. Your staff read and reply from Spectra.
Book a demo and we will show you the assistant, Document Import and the automation builder working across stock, sales and the workshop.
Spectra. The DMS for leisure dealers.