The DMS for leisure dealers. AI-native, built for caravans and motorhomes.
Stock, sales, workshop and money on one platform. AI that acts only when you ask. Ready for cars and vans.
Code of Practice checks at handover
Supports NCC Code of Practice requirements, switched on per dealership
Margin scheme and HMRC submission
Vehicle enquiry and MOT history
Accounting sync with reconciliation reports
Ask your dealership. Answers come from your stock, customers, diary and books. It acts when you ask.
Ask
Ask about deals, stock or the diary. The assistant looks it up, and does the job when you ask it to.
Import
Drop in an invoice, remittance or job sheet. Check what Spectra read, then approve the action. From Professional
Write
Adverts, SEO and social posts written from verified specs, your photos and market comparables.
Automate
Describe a workflow in plain English. It is built, checked and saved as a draft for you to switch on. From Professional
Connect
Bring your own AI agent. It sees only what you grant, and its calls go into an audit log. From Professional
You stay in charge.
Spectra AI only uses the tools your role allows. It never sends anything without you, and calls from outside agents go into an audit log.
- Limited to your role
- The assistant only has the tools your role allows.
- You make the call
- Spectra flags what is worth a look and your team decides. The mail agent drafts and you press Send. An import changes nothing until you approve it.
- Agent calls are logged
- Calls from external agents are logged and tagged as agent actions.
One record. Every module. The quote knows the vehicle. The workshop knows the customer.
- CRM and marketingContacts, consent, campaigns, live chat and your mailbox
- Sales and dealsQuotes with PX and finance, orders, e-sign, handover
- Stock and valuationStock, the leisure catalogue and market intelligence
- Storefront and portalsYour website, online shop and branded customer pages
- WorkshopBookings, a technician app and job billing
- Vehicle health checkPhoto and video checks, damp readings, online approval, from Professional
- Parts and shopParts catalogue, purchasing, till and online store
- Finance and VATLedger, margin VAT, MTD and accounting sync
- CommunicationsEmail, SMS and WhatsApp, plus 3CX screen-pop and a call log
- AutomationsVisual workflows across email, SMS and WhatsApp, from Professional
- ReportingKPIs with targets, stock reports and the NCC pack
- ComplianceCode of Practice checks from PDI to complaints
Customers, vehicles and the books are shared by every module, and Spectra AI works across them.
Sell
Service
Run
- Finance and VATLedger, margin VAT, MTD and accounting sync
- CommunicationsEmail, SMS and WhatsApp, plus 3CX screen-pop and a call log
- AutomationsVisual workflows across email, SMS and WhatsApp, from Professional
- ReportingKPIs with targets, stock reports and the NCC pack
- ComplianceCode of Practice checks from PDI to complaints
Point at a module, or tab to it, to see what it does and what it connects to.
Enquiry to next vehicle. Every step of the customer’s journey, on one platform.
Enquiry
Website, storefront, AutoTrader and eBay leads, part-exchange requests and live chat land in the CRM. Spectra flags likely duplicates for you to merge.
Quote
One quote with the part-exchange, finance and road tax.
Add the vehicle, part-exchange, parts and road tax. On Professional, HP, PCP and lease figures calculate live. The customer accepts online and, with DNA Payments connected, pays a deposit.


Order and e-sign
Sign by email, by text or in the showroom.
Send the contract by email or SMS, or sign in person: typed, drawn or click-to-accept, with automatic reminders.


Handover
The signed PDI, a habitation check on used vehicles, the balance due, and any checks you switch on, such as towing. A manager can override with a recorded reason.
Workshop and VHC
The customer comes back for the habitation check.
Reminders go out for the MOT, service, habitation check and road tax. Technicians record photos, video and damp readings, and the customer approves the work from their phone. From Professional
Workshop · Job WS-DEMO-008Habitation
2021 Swift Kon-Tiki 6744 labour operations · 1h of 1h 50m booked
- Gas system pressure test
- Water system check and flush
- Damp readings, all panels
Next vehicle
Know who is ready for their next one.
Lifetime value, churn risk and each customer’s likely replacement cycle show who to call this season. On Professional, a change can start an automation.


Built for leisure. Down to the berths, habitation checks, damp readings and margin VAT.
Code of Practice checks at handover.
From the PDI to the demonstration, Spectra supports NCC Code of Practice requirements. The NCC assessment pack gathers complaints, overrides, provenance, registration and towing in one place.


Damp readings, where they were taken.
The health check diagram matches the body type and axles, so defects and moisture readings sit where they were found. Habitation reminders bring the customer back. From Professional
Margin VAT, stock book, MTD.
Margin-scheme VAT and a statutory stock book. Submit VAT returns to HMRC through Making Tax Digital once you connect your account.
Berths, MTPLM and floorplans.
Layouts carry berths, bed type, washroom, kitchen and door side, with floorplan images.
From ProfessionalUpload an owner’s manual and AI fills in MTPLM, MRO, axles and service intervals where the fields are empty.
Valued on leisure listings.
Market intelligence reads caravan and motorhome sites as well as car sites, removes duplicates and infers sold prices. Each valuation shows comparables, price bands and confidence.
One site or a group. Grow from a single forecourt to many sites without a change of system.
Everything a small team needs is in one system.
When the same few people sell, buy, book the workshop and do the books, Spectra keeps everything in one place, and the assistant handles the look-ups and first drafts.
- An assistant that looks up stock, deals and bookings, and drafts the reply.
- Dealer-branded pages for quotes, e-signing and payment.
- A ledger with margin VAT, and sync to Xero, Sage or QuickBooks once you connect your account.
- Workshop bookings and a technician app for clocking on and off.
Starter for one site and up to 5 users.
Book a demoSee every branch and keep an audit trail on key records.
Search stock across sites, move it between them, and see each branch’s numbers side by side, with the controls a finance director expects.
- Cross-branch stock search, with stock and parts transfers between sites.
- Branch P&L with one column per site, and per-site KPIs with drill-down.
- Group consolidation with inter-company eliminations.
- Eight roles and 51 permissions, with maker-checker on supplier payments.
- An append-only audit trail on key records, and hash-chained logs for destructive actions.
- One supplier login that serves several of your dealerships.
Enterprise: unlimited users and vehicles.
Talk to salesYour brand on every page. Quotes, contracts, payments and health checks open on the customer’s phone.


Accept it online
Choose the extras, accept the quote and pay a deposit.


Sign from anywhere
Contracts, invoices, delivery notes and part-exchange documents, typed, drawn or click-to-accept.


Approve the work
From ProfessionalSee the photos and video of what was found, then approve and sign.


Everything in one place
From ProfessionalVehicles, warranties, bookings, documents and messages, in your branding.


Put your stock online
From ProfessionalA website and shop you build in Spectra, or add to WordPress with the plugin.
Plus parts order tracking with returns, online estimate approval and a customer preference centre.
Connected. To what you run, from your accounts software to your phone system.
- Vehicle data
- DVLA, DVSA
- Look up a registration to fill in the vehicle and pull its MOT history.
- Accounting and tax
- Xero, Sage, QuickBooks, HMRC Making Tax Digital
- Sync to your accounts with a queue and reconciliation reports, and submit VAT returns from the ledger.
- Banking and payments
- TrueLayer, DNA Payments
- Bank transactions come into the cashbook for matching, and customers pay by card through payment links.
- Messaging and phone
- Twilio SMS and WhatsApp, 3CX, Gmail, Outlook
- SMS and WhatsApp from the CRM, a mailbox for each user, and a screen-pop while the phone rings.
- Leads
- AutoTrader, eBay
- Leads arrive in the CRM by webhook once you connect your account.
- Website and analytics
- WordPress, Google Analytics 4, Google Search Console
- Serve your storefront inside a WordPress site, and measure its traffic and search.
- CRM
- HubSpot
- Sync contacts with HubSpot from the Data Hub.
- AI agents
- MCP clients
- Connect an MCP-compatible agent, and it works through the tools and scopes you grant.
Most connect with your own account.
See all integrationsYour data, kept apart. Isolated twice, access by job, and a record of who did what.
Isolated twice.
The data layer will not run a query without your organisation, and database-level tenant constraints back it up.
Access follows the job.
Eight roles and 51 permissions, TOTP two-factor sign-in, staff by invitation, and a second person approves supplier payments.
A record of who did what.
An append-only audit trail on key records, hash-chained logs for destructive actions, and an agent audit log tagging agent, human or system.
GDPR tooling.
Per-channel consent, a preference centre, anonymisation, erasure and configurable retention.
Spectra AI in every plan. Priced per site. We move your data and train your team on every plan.
Starter
- users
- 5
- active vehicles
- 100
CRM, stock, sales, workshop, parts and finance, with the assistant, mail drafting and Content Studio.
Professional
- users
- 15
- active vehicles
- 500
Adds VHC, SMS and WhatsApp, 3CX, portals, the storefront, automations, Document Import, AI Suggestions and MCP.
Enterprise
- users and active vehicles
- Unlimited
Adds a custom domain and full API access by arrangement.
Start with what you need today, and move up when you add sites, people or channels.
See pricingSee your whole dealership in one place.
Book a demo and see Spectra working across stock, sales, the workshop and the books, with Spectra AI built in.
Spectra. The DMS for leisure dealers.



