02 / CUSTOMER CRM

Every buyer, from first enquiry to fifth caravan.

Every call, email and viewing on one shared timeline — so whoever picks up the phone already knows the customer, the vehicle they loved, and what to say next.

Start free trial →Book a demo
app.spectradms.com/crm/customers
Customer database list with contact details and purchase history
CUSTOMER CRM

Every buyer, from first enquiry to fifth caravan.

  1. 01
    ONE TIMELINE

    Contact details, purchase history and every logged conversation sit on one record — no more piecing a customer together from three inboxes.

  2. 02
    NEVER MISS A FOLLOW-UP

    Turn an enquiry into a task with a due date, and let reminders keep warm leads from going cold while your team is on the forecourt.

  3. 03
    HOUSEHOLDS & ACCOUNTS

    Link partners, repeat buyers and business accounts so a returning customer is recognised the moment they get in touch.

app.spectradms.com/crm/customers
Customer record showing a full timeline of calls, emails and viewings
app.spectradms.com/tasks
Follow-up tasks list with due dates and reminders for open leads
app.spectradms.com/crm/customers/accounts
Household and business accounts linking related contacts and repeat buyers
EVERYTHING IN CUSTOMER CRM

The full capability list.

Contacts & accounts

  • Centralised contact database
  • Account and contact hierarchies
  • Customer segmentation
  • Custom fields and tags

Conversations

  • Communication history logging
  • Automated call logging
  • Email integration
  • GDPR consent management

Follow-up & leads

  • Task and reminder system
  • Lead scoring and prioritisation
1 view
per customer
0
missed follow-ups
5x
repeat-buyer recall
100%
calls logged

Part of one platform

See all eight modules →

Keep every customer on one timeline.

Start free trial →Book a demo